Search Engine Optimization or SEO is a term used to describe the optimization of your web site pages for optimum placement or Page Rank on the search engines. As the vast majority of people will not go to the second page of the search results, it is the goal of every webmaster to get their web site onto the first page for any search containing terms describing their product or service.

Each search engine uses an algorithm to determine how highly your web site is placed for any given search term. Although the exact formulas used by each search engine are closely guarded secrets, it is common knowledge that the most important factors include the metatags and image alt tags used on the page, robots.txt, sitemap, and the textual content. To make matters more interesting, the algorithms are being constantly updated by the search engine companies and so what might get your site placed highly today, might well get you sandboxed or excluded from a search engine site tomorrow.

At XL Web Services, we provide several search engine optimization plans to suit your goal and budget. Our simplest plan includes a search for niche keywords for your product. Our objective is to find keywords or keyphrases which are used frequently in the search engines but have the least competition. By focusing on these words, your site will have more chance of being placed on the first page of any search for these terms, exposing your web site to more potential customers.

Once the niche keywords or keyphrases have been determined, these are then populated throughout the web page in accordance with the latest algorithms.

The page rank of the web site is then monitored on each search engine and the keyword density and usage is compared to competitive web sites to ensure the highest possible optimization. This is done at least once per month, making any necessary adjustments to metatags and page content.

As the requirement for each client is unique, we provide free consultation to determine the extent of work required. Please click here to send us an email describing your web site and goals, or call us toll free on 866 344 5905, or international on (+1) 832 886 0188. You can also order our standard SEM package by clicking here.

The above search engine optimization techniques are incorporated into our search engine marketing packages to ensure your web site rises organically in the search engines. Please see our search engine marketing page for more details.