Based upon selected keywords, we will present recommendations for modifying the content text, image alt tags, and page metatags. The client may choose to do this, or we can provide copywriters to to perform the required updates and additions. The work required could involve a simple rewrite of existing pages, or adding additional pages focused on main or niche keywords. Typical additions might include an FAQ page, blogg, forum, or unique landing pages written solely to draw potential customers to the web site. Other recommendations or additions could include video/Flash or image content. After the recommended changes are made, we run each page through a fourteen point check to ensure proper organic SEO. Charges for this service varies, according to the amount of work required. However, typically, we can provide a complete page, ready for deployment for approximately $100.00.

This service is included with the SEM packages mentioned below, but can be provided as a stand-alone service, if required. From our experience, we have found it much more beneficial to hand submit to a few, major search engines and directories, rather than use automated systems which typically boast of submitting the web site to 100 or more search engines. Single submission cost: $120.00. For multiple submissions, we give heavy discounts.

In addition to hand submission for the major search engines and directories, the basic SEM package includes the following: Sponsored listings in Yahoo! Yellow Pages™ and direct submissions to Google Local™, AOL Local™, MSN Local™, YellowPages.com™, SuperPages™, and SmartPages™. Yahoo!™ Search Submit Express provides guaranteed inclusion in Yahoo!™ and all Yahoo!™ powered search engines, including Overture™, MSN™, AltaVista™, and others. Submission to over 100 search engines and directories, including Google™, MSN™, Yahoo! ™, and AOL™. The web site is resubmitted every 45 days to ensure the web site is continually refreshed at these sites. Detailed, monthly, Search Engine Optimization, Search Engine Ranking and Analytic Reports One hour of consultation, and/or web site SEO maintenance. Includes two hours consultation or site work time. As any SEM activity can take a minimum of six months to bear fruit, the cost of our Standard Search Engine Marketing Package is based upon an annual contract. This allows us to spread the cost of paid submissions and other third party supplied monitoring applications over the course of the twelve month agreement. However, the contract may be cancelled at any time upon payment of any outstanding third party obligations - typically 25% of the remaining contract amount. Monthly fee: $450.00

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Backlinks are non-reciprocating links from third party web sites to landing pages on your web site. These can be in the form of free or paid inclusions on lesser-known search engines and directories, and third party, non-competitive web sites which may or may not charge for this service. Our fees are charged on an hourly basis plus the cost for any paid submissions. We can perform this service according to your budget, but depending upon the speed at which you wish to launch your web site, we would recommend $500 or $1,000 for the first few months, going down to perhaps $200 to $500 per month once the web site is established. There are two main types of backlinks: Paid Backlinks Typical costs for a single backlink on a high ranking, third party web site is about $10 to $20 per month, although this is may fluctuate, depending on the page ranking of the web site in question, etc. Other sources of paid backlinks include professional organizations and directories listing the services provided by the web site or client, etc. Free Backlinks Free backlinks can be obtained in a number of ways, including free, lesser-known directories and search engines, article submission web sites, press release web sites, professional associations, on-line newspapers and magazines, etc. We charge an hourly rate of $120.00 for this service, plus the cost of any paid backlinks, etc.

Two very effective and proven ways of producing an enormous number of backlinks are: Write and submit an article relating to your services: If you have existing articles, written for the layman, we can submit these to the numerous web sites that provide free resources to webmasters, including articles, etc. If you require articles to be written on your behalf, we also provide this service at a charge of $150 per page, including all necessary research, etc. Review of your articles with recommendations for changes, according to select keywords will be charged at $50 each. Press Release: There are numerous web sites on the Internet that host press releases. These are normally highly ranked web sites and provide excellent, although short-term backlinks. We have achieved over 1,000 backlinks from a single session, using our database of receptive web sites. We charge $250 for writing an effective press release and submission to up to 2,700 newspapers, TV and radio stations, etc. The actual number of submissions will depend upon the relevancy of the press release to media contacts in our data base.

We are able to advise on pay per click, banner campaigns, and sponsored links programs, including Google™, MSN™, and Yahoo!™. We charge to develop the program(s) required and thereafter, a percentage of the program to manage and provide analytical feedback. The actual amounts charged depend upon the allotted budget. Professional management of your paid advertisement campaigns will provide necessary data to optimize your results and give maximum potential ROI. Our service provides provision of landing pages and hot-spot monitoring of these pages to determine campaign and landing page effectiveness, allowing us to fine tune your campaign, saving overall expenditure and realizing maximum rewards. The minimum recommended monthly budget for these types of programs is $500 per month plus our development and management fee.

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